Client: Min-Sheng Noodles
Visual Identity Design
With over 70 years of history, Min-Sheng Noodles is a noodle factory devoted to make traditional and organic noodle products in Taiwan. They manufacture food with local ingredients and and their products are guaranteed to be additive-free. Their mission is to pass down the traditional hand-craft process of making noodles and provide healthy and safe food to the public.
The design concept is combined by three objects: heart (care), noodle (the product), and knot (heritage/ connection between past and future).